Display stand



Aug. 18, 1931. A. L. HA-NSEN: I 1 1,819,814

DI SPLAY STAND Filed Oct. 7, 1929 Fatentecl Aug. 18, 1931 V UNITED STATES PATENT, OFFICE- AUGIE L. HANSEN, OF CHICAGO, ILLINOIS, ASSIGNOR TO A. L. HANSEN MFG. COMPANY, p OF CHICAGO, ILLINOIS, .A CORPORATION OF ILLINOIS DISPLAY STAND Application filed October 7, 1929. Serial No. 397,820.

This invention relates to improvementsin display stands especially adapted for the counter display and sale of confections,

chewing gum, and the like.

The object of the invention is to provide a simple and inexpensive type of display stand which can be distributed in a convenient collapsed or knocked-down form, can be readily set up by the retailer for the display of goods, and when set up and filled with boxes of the confection will afford an attractive display. 7

In the distribution of packaged confections, such as chewing gum, hard candies,

mints, and the like, it is not uncommon for the manufacturer to supply the retailer through jobbers or other distributing agencies with a display stand or rack, either free of charge or at a small cost which is included in the cost of the goods. For instance, a display stand may be included in each shipment of a certain number of boxes or cartons, so that the retailer is not only provided with a convenientrmeans for dis- 5 playing the goods on his counter, but the manufacturer is assured that his goods will be attractively and with uniformity displayed to the public. Of necessity, there fore, the stands should be inexpensive, capable of being shipped in a compact knockeddown form so that they can be shipped in the same carton with the goods or separately, if need be, at the lower rates of postage or transportation, and finally to be of a substantial as well as inexpensive construction.

A preferred embodiment of the invention is disclosed in the accompanying drawings, in which Figure 1 is a perspective viewof the stand 1, in position for use; and

Figure 2 is a view of the stand collapsed for shipment.

In general, the stand comprises three pivotally connected sheet metal plates or mem- 345 bers, one providing a base 1, another forming an inclined easel-like support 2, and the third, a brace or leg 3 for the inclined support. The base 1 and inclined support 2 are substantially of the same dimensions,

being rectangular in shape and somewhat greater in length than in width. Considering first the base 1, the marginal portions are bent upwardly at right angles to provide flanges la, la and 1b, 1?) along the sides and ends, respectively, the corners of the plate being preferably cut away on the diagonal beforethe flanges are formed so as to leave blunt corner edges and spaces between the inclined ends of the flanges. The flanges are all of the same height except one of the end flanges lb, which is disposed at the rear when the stand is set up. 1

The supporting plate 2 is similar in all respects to the ,base 1 with the exception of the omission of an end flange along its lower edge where it is hinged to the base plate midway between the ends thereof and the presence of a short flange 2a along its upper or free edge which is bent rearwardly instead of forwardly as are the side flanges 2b, 2b. The supporting plate is connected to the base plate by pivot pins 4 inserted through the side flanges 1a of the base plate and the lower ends of theside fiangesfQb of the supporting plate, the latter lying inside the former.

The third member of the assembled parts,

the plate, their inner extremities projecting beyond the adjacent edge to form rounded ears embra'cingthe side of the supporting plate and through which pivot pins 5, 5 are inserted. By this arrangement, the brace plate is capable of being swung away from the supporting plate but its movement is limited by contact of its hinged edge with the face of the supporting plate to the angle which will give the latter the proper inclination when the stand is set up.

As shown in Figure 1, the supporting plate assumes a rearwardly inclined position or slope when the stand is set upgfor use, being firmly braced by the leg 3 which is held at its lower edge by the flange 1?) along the rear edge'of the base plate. It may be observed that the free edge of the leg 8 is flanged as at 3?) primarily to avoid a sharp edge, the same being true of the flanged upper edge of the supporting plate 2.

As the stand is proportioned it is capable of supporting three boxes, A, B, and C, of confections which are indicated in dotted lines in Figure 1. Thus one box A fits within the shallow recess formed by the forward half of the base plate, asecond box B against the inclined supporting plate and resting on the rear edge of the horizontal box, and the third box C above the second, projecting a short distance above the upper edge of the supporting plate. All of the boxes are thus confined against shifting by the flanged side edges of the plates against which they rest, and yet can be readily removed to permit fresh boxes of confections to be inserted as required.

Figure 2 shows the stand in collapsed position for shipment in which the brace plate 3 is merely swung inwardly against the supporting plate, and the supporting plate swung forwardly and downwardly onto the base plate. While the supporting plate is free to swing in either direction relative to the base plate, it is preferable to swing it forwardly and downwardly from the set up position, since the brace plate is thus disposed outermost rather than between the base and supporting plates, which makes a somewhat flatter package. The length, however, would be the same in either case, since the supporting plate would project the same distance beyond either end of the base plate. In other words, the collapsed stand is one and one-half the length of the base plate, and its thickness is slightly greater than the width of the side flanges, which telescope when the plates are folded together. If desired, an opening 6 may be cut or punched in the supporting plate opposite the brace plate for convenience in pushing the same outwardly when the stand is being set up.

Having set forth the structure and manner of use of the stand embodying. my invention,

I claim:

l. A collapsible display stand comprising a base plate having side and end flanges, a supporting plate hinged along one edge to said base plate intermediate the ends thereof and a brace member hinged to said supporting plate intermediate its ends, said supporting plate being normally braced in an inclined position with the free edge of said brace member abutting the adjacent flanged edge of said base plate to provide horizontal and rearwardly inclined tray sections.

2. A collapsible display stand comprising a base plate having upstanding side and end flanged end of said base plate, said sup-' porting plate and the portion of the base plate on the opposite side of said supporting plate from said brace, forming flanged boxretaining trays arranged at an obtuse angle to each other.

Signed at Chicago, 111., this 3rd day of October, 1929.

AUGIE L. HANSEN. 

